In our current age of advanced technology and interconnectedness, social media has emerged as a crucial component of how we communicate online. With an astounding number of users actively engaged on multiple platforms, it has become increasingly clear to businesses worldwide that social media represents a powerful tool for building a strong connection with their target audience, enhancing public perception of their brand, and fostering a sense of active engagement. In recognizing this powerful potential, many companies have turned to Social Media Optimisation (SMO) as a core part of their marketing strategy to capitalize on the immense opportunities provided by this rapidly evolving digital landscape. Building a comprehensive Social Media Optimisation strategy that takes advantage of all that social media has to offer will help businesses of all sizes better engage with their audiences, and establish themselves as leaders in their respective industries.